Joanna Gaines is both co-owner, co-founder of Magnolia, and was co-star of HGTV’s Fixer Upper with her husband Chip. She appreciates the old ways of living, simple and hard-working with home at the center. Born in Kansas and raised in the Lone Star State, Joanna graduated from Baylor University with a degree in Communications, and was inspired to join the world of design while interning in New York. Off-the-beaten-path boutiques felt like home in the midst of the big city.
In 2003, Joanna decided to open her own shop, bringing her NYC-inspired ideas and eye for design back to her roots—Waco, Texas. This emerging passion complemented Chip’s experience, and together they began remodeling and flipping homes.
Joanna prefers the simple, fresh and timeless, making old things new, and seeing the potential in every project—no matter how hopeless it may seem at first. By preserving and highlighting the character of each home, Joanna keeps things original and one of a kind. Her passion is to